Building & Construction
Project Rose
Through a Brand Rev Up, we scrapped the cookie-cutter look and built a bold, modern identity that truly reflected the business. But we didn’t erase the past, keeping a small part of his original logo to honour the journey that got him here.
Then we applied the branding seamlessly across signage, vehicles, marketing materials & more to ensure every touchpoint worked hard to attract the right people via our Design Day Pass service.
From day one, the new look made an impact—Sam’s signage now grabs attention, his marketing is cohesive and professional, and he’s got a brand that works as hard as he does (a brand that finally stands out!).
"Indy was an instrumental force for our company rebrand. She nailed our first brief, capturing the ethos and values of our business in one hit. We didn’t have to take up the offer to re-work any of her ideas!" — Sam, Project Rose
WHAT WE DID:
Project Rose had the skills, the reputation, and the quality work—but visually? It was getting lost in a sea of generic tradie branding. Sam wanted something fresh, unique, and impossible to ignore.
"Indy was an instrumental force for our company rebrand in 2024. She nailed our first brief, capturing the ethos and values of our building business in one hit. She showed a genuine interest in finding out who we were and what we were about and carried it so effortlessly into the design of all our new branding. We didn't have to take up the offer to re-work any of her ideas!
She honoured the project timeline, always making it easy to communicate and provide feedback. We felt like she was really on our team when it came to injecting new life into our brand identity and as a result have continued to work with her on new projects.
Indy's offerings highlight her commitment to really targeting your business priorities and needs and her work showcases her diverse talents in understanding various industries.
Her natural flare for standing out makes it easy to work alongside her to create projects that will stand the test of time. We cannot recommend her high enough!"
– SAM ROSE, PROJECT ROSE
