Not-for-profit Preschool

Treetops Preschool

We developed a versatile brand system with earthy, natural tones, a clean, readable logo designed with early literacy in mind, and a custom “Learning in Nature” graphic to reinforce their philosophy. A set of flexible logos ensured easy application across signage, marketing materials, and embroidered uniforms.

To support the rollout, we created a brand-new family handbook—a welcoming, thoughtfully designed resource to help parents understand Treetops’ approach, values, and daily rhythms. Now, families receive a polished, engaging introduction to the preschool, while the team has a brand that feels modern, professional, and easy to apply.

"We needed a brand that truly reflected Treetops. Now, it feels modern, professional, and easy to use—while still feeling like us."

With a refreshed brand and clear communication tools, Treetops Preschool is positioned to continue growing and providing a nurturing, nature-based learning environment for local families.

WHAT WE DID:

Treetops Preschool had provided quality, play-based education for over 20 years, but their brand was underutilised. It wasn’t inconsistent, but it was just a logo—without the flexibility or supporting assets to make it truly work for them. They needed a cohesive, functional identity that reflected their bush-kindy approach and could be used effectively across all touchpoints.